Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem the initial release must address. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and sidesteps features that seem impressive on paper but don’t enhance actual usage.

After the base is established, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS releases. Uniform navigation, disciplined state handling, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability following the App Store launch.